Difficult is worth doing: Honda Accord Live TV Ad



Uploaded by: bjones4
Video Description:
19 skydivers will have three minutes and 20 seconds to spell out the word Honda, inspired by the car manufacturer's new advertising strapline: "Difficult is worth doing".
Organisers were yesterday hoping the weather in Spain would hold as the team practised. "There will be no time delay and no CGI [computer-generated imagery]. If it works, people will know who it's for. If it doesn't, they won't," said Ian Armstrong, Honda's manager of customer communications.
The stunt is a means of gaining publicity for Honda's new multi-million pound ad campaign, which features 45 skydivers promoting the Honda Accord by creating a series of shapes over the Mojave desert to reflect new features on the car.


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Comments for this video on YouTube
I LOVE HONDA ! ( 4 months ago by rctsos)
I LOVE HONDA !
H-----O-----N-----D ... ( 4 months ago by k00lball3r)
H-----O-----N-----D-----A
If it failed they ... ( 4 months ago by mouhPk8)
If it failed they were going to put a 'Hyundai' logo up instead.
NICE!!!!!!!!!!!! ... ( 4 months ago by FreshStyle893)
NICE!!!!!!!!!!!! HONDA 4 LIFE
Do you honestly ... ( 4 months ago by LandHo12345)
Do you honestly think Honda cares what people buy of theirs? So long as it's a Honda, they're as sound as a pound.
How on earth does ... ( 4 months ago by LandHo12345)
How on earth does it waste motorists fuel? It's not like they're going and driving everybodys car around the place. OK, they need money to do this, but it's their own money they're spending. If you're of the opinion that the advert somehow raises fuel prices, why pick on just Honda? Why not ask for all adverts to be banned?
Hope I haven't upset you by saying this, it's just how I feel.
"hello mum" on his ... ( 3 months ago by Tinuserviceline)
"hello mum" on his hands xD - 2:29
Woooow that ... ( 3 months ago by karensuazo)
Woooow that adrenaline just compares to the one you can feel when you get to drive a HONDA as faaaaaaaaast as you caaan!
Idon`t change that feellin`for anythig!!!
I ♥ HONDA!!!! XD XD
Honda ads are ... ( 3 months ago by errlloyd)
Honda ads are amazing.
1.)Say who you like ... ( 3 months ago by smha95)
1.)Say who you like out loud 3 times.
2.)Say who you hate out loud 8 times.
3.)Say your favorite song 1 time.
4.)Post this on 8 other videos.
5.)Press F9 2 times and wa
All comments below ... ( 3 months ago by krankiev)
All comments below will now appear bold.
...
Alright.
Nice ( 3 months ago by ChrisGleckman)
Nice
thats was cool. but ... ( 3 months ago by oldskoolchevelle)
thats was cool. but if they couldve spelled honda all at once. that wouldve been amazing
Honda simply rules! ... ( 2 months ago by SoichiroVygotsky)
Honda simply rules!!!! jejeje
that was pretty ... ( 2 months ago by leodavester)
that was pretty sweet
LOL at "hello mum" ... ( 2 months ago by 1bugleboi1)
LOL at "hello mum" cute as
Now they have to ... ( 2 months ago by USGiorgi)
Now they have to spell Koenigsegg. HAHA.
lol ( 2 months ago by Alexdude333)
lol
a like for putoz ( 2 months ago by nagupaez)
a like for putoz
True they neeeded ... ( 1 month ago by Floraiton)
True they neeeded like more people and should have done it all at once. I want my husband to organise an "I 'heart' you" in teh sky. siiigh. Plus I love their Spanish accents in this video.
The amazing part is ... ( 1 month ago by LazyEye4)
The amazing part is the logistics of doing a live commercial. Just the timing and cameras, and getting the airtime right.
yay! ( 1 month ago by shadex2)
yay!
lol.. nice very ... ( 1 month ago by sjs2011)
lol.. nice very well executed
Great art man !! ( 2 weeks ago by TESTRAJAN)
Great art man !!



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