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Flourish Music Video "Simple Things"

Uploaded by: flourishmusic
Video Description:
Flourish: The Family That Plays Together... Rocks the Music Industry Together.
Article by Laura Jenney
Of Mindsweep Entertainment & Promotions
4-12-08
As a music industry exec, differentiating and assessing the highest margin marketing potential of a band is rather simple. We're looking for the exceptional. There's impressive, extremely impressive, and 'knock you off your desk chair' impressive. The latter is an extremely rare find, and I am very pleased to say, that I have recently encountered it. (Admittedly, I have only done so maybe three times throughout my entire professional career as a music industry executive.)
When I scrolled down the page of Flourish's MySpace site to take a look at Flourish's photos to see WHO exactly these exceptionally talented musicians were who were delivering this extremely tight and positive sound, I almost fell off my office chair! (No easy feat, as I listen to a vast amount of music from multitudes of great artists of all genres on an everyday basis.)
Surprise! That impressively skilled drummer delivering those challenging chops was none other than 9 year old, (at the time of recording the tracks), Chris "CJ" Schmidt, Jr. (now 10)! Those super solid, hard thumping bass licks, (and vocals), were performed by his sister, Amanda Schmidt, (Age 12)! Those tight and crunchy guitar licks and vocals were by sisters Jordan Schmidt, (Age 14), Stephanie Schmidt, (Age 16), and Dad, Chris "Shmiddy" Schmidt, Sr! And of course, the very lovely and talented Mom, Shannon Schmidt on keyboards!
Without question, what the band Flourish is accomplishing as both musicians, creating a very highly and broadly marketable music product, also as a family, and as examples of excellent parenting and social upbringing, creating a very viable 'family business' in the process, while inspiring and carving a path that others can follow if inclined, is beyond cool and impressive on so many levels! Not only was I impressed, I was inspired, and even quite moved.
From the perspective of a music industry executive, it's a no brainer that the band Flourish's potential for the marketing of Flourish's CD's, concert ticket sales, (especially featured at festivals and major theme parks everywhere), the potential capital to be gained from media appearances, DVD sales etc., is like nothing less than discovering music industry gold! Really...what is more marketable than an extremely talented virtuoso? An entire family of them, making great music with an extremely high quality of musicianship, working together as a team, with the true solidarity of a family, with great and equally talented parents at the helm, delivering a positive message and inspiring others! On a personal level, I applaud Chris and Shannon Schmidt for their sheer genius as both parents and professionals.
Flourish is set to release their entirely independently produced debut CD, "Flourish With Us" (recorded at their own studio, Renown Studios), in the very near future. One can check out and experience the high energy, rock solid musicianship that the band Flourish has to offer on this truly outstanding upcoming CD for yourself by visiting their MySpace site Flourish credits co-producer David Baldi with several of the punk rock influenced tracks originated by the talented guitarist/producer who also tracked/engineered and co-mixed portions of the album.
Flourish's musical influences include: Reliant K, Switch Foot, Smashmouth, Blink 182, Green Day, The Ramones, Fall Out Boy, All American Rejects, New Found Glory, Eric Clapton, Panic at the Disco, The Ataris, Taking Back Sunday, Bowling for Soup, Third Eye Blind, and others. Though not particularly mentioned as an influence, Flourish's song "Temporary Youth" reminds me in style, quality and sound of REM.
Together Flourish is proving true much more than the old adage that "the family that plays together stays together". But in the case of the 'America's family band' Flourish, they have the ability to inspire others, make a large-scale difference in the lives of others, and 'totally rock the music industry together'. Look for them to do just that in the very near future!
The End.
Best regards,
Laura Jenney
Executive Vice President, PR, Press & Media Relations Specialist
Mindsweep Entertainment & Promotions
Manager of Florida office, Booking Agent, PR, Press & Media Relations Rep
T &T Management and Booking Agency
904-777-6057

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