Mickey Mouse Monopoly: Disney, Childhood & Corporate Power



Uploaded by: ChallengingMedia
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The Disney Company's massive success in the 20th century is based on creating an image of innocence, magic and fun. Its animated films in particular are almost universally lauded as wholesome family entertainment, enjoying massive popularity among children and endorsement from parents and teachers.
Mickey Mouse Monopoly takes a close and critical look at the world these films create and the stories they tell about race, gender and class and reaches disturbing conclusions about the values propagated under the guise of innocence and fun. This daring new video insightfully analyzes Disney's cultural pedagogy, examines its corporate power, and explores its vast influence on our global culture. Including interviews with cultural critics, media scholars, child psychologists, kindergarten teachers, multicultural educators, college students and children, Mickey Mouse Monopoly will provoke audiences to confront comfortable assumptions about an American institution that is virtually synonymous with childhood pleasure.
Interviewees include Henry Giroux, Diane Levin, Gail Dines, Elizabeth Hadley, Carolyn Newberger, Alvin Poussaint, and Justin Lewis.


Tags for this video: Critical Culture Disney Education Educational Industry Jhally Literacy Mass Media MEF Pedagogy Social Sut

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As a genius, I must ... ( 1 month ago by SuccessWILLcome7)
As a genius, I must place my input on top of the common minds. This film introducing all of you to reality. In all reality, a coporation is only concerned with makeing money. It has no concern with social goods. Disney has a powerful positon in your life and you child's life. It shaped their imaginations. Much further, Disney shapes your child's perceptions of races, situations, and violence. If thats not scary, then you are less than intelligent.
True, but the above ... ( 1 month ago by chunksofham)
True, but the above mentioned activites are rare abnormalities. All of us, every last one, enjoyed Disney movies as kids. Some of us want our childhood memories intact, you know. That's not unreasonable. And the first statement is a logical fallacy known as reductio ad absurdum.
I second that. We'd ... ( 1 month ago by chunksofham)
I second that. We'd like our childhood memories intact, thankyouverymuch.
you people are only ... ( 1 month ago by mrhankeypoo222)
you people are only looking at the bad parts of the films. you need to look at the end of the movies where he characters are turning into good people. they try to teach children what way not to act (which is usually the beginning or in the middle of the movie) and how to be kind and not rude(where the characters change in the end and become better people). i do not understand why people cant see that. everyone seems like all they want to do is start something that shouldn't be started.
completely true. ... ( 1 month ago by mrhankeypoo222)
completely true. good point
to many people ... ( 1 month ago by mrhankeypoo222)
to many people start drama for the wrong reasons. the only reasons why you guys see the bad in disney is because your looking for it. you need to look for the good in the movies like the children are.
This is so ... ( 1 month ago by nicolettesregret)
This is so ridiculous.
How many children watch Beauty and the Beast and look for the moral of the story? For that matter, how many look for a moral in ANY of the movies?
Most don't even read into the story that much and grow up to be just fine. They don't think about how Belle handled abuse.
As for the racial part, there was indeed an Asian...Mulan? My favorite movie of all time.They are making a black princess movie right now, so stop crying.
There are millions ... ( 1 month ago by LaPetiteMorte)
There are millions of these "Disney is evil"-infomercials out here, and they ALL overlook the good things. I grew up just fine, and if there ever was a child who liked their Disney-movies, it was me. I really, honestly don't think Disney hurts the minds of any children. If anything, it hurts adults, who spend hours on end trying to analyze something that simply was never there.
It's not that you ... ( 1 month ago by truthprowler)
It's not that you don't notice all the subliminal meanings in the movies as a child, but it's still in your sub conscience. The gender inequalities are something everyone grows up with. Honestly, you need to look past the sugar-coated bullshit Disney presents you. It's an unethical company that teaches kids what to think. Oh...and to answer that one guy's question in the documentary: Yes,yes you are living in a police state.
Well if you look at ... ( 1 month ago by postalflag)
Well if you look at the subliminal messages or basically the bad stuff in Disney animations because well, how bored can you be? then okay, that's that. But do kids really mind?
Yeah, kids might try to reenact violence or things in the animations that might cause physical damage to the kids. But besides that,well,please,everything has a p.o.v. in it,a good and a bad. I watch Disney movies when I was small and it certainly didn't do me any harm. You'd always find your favorite Disney moment.
Disne Corporation ... ( 1 month ago by HoloMatter)
Disne Corporation is one of the most evil corporations on earth, alonf with their brother corporation Mcdonalds. notice how Disney brainwash children into a false sense of security with their insipid music and shiney, 2 dimensional characters. then they make toys of their cypher-like ''friends'' and sell them to the children at high prices. you think that they would be happy at turning fresh minds into dull cattle,but no.they work with mcdonalds to market their toys with food,making more money.
Array ( 1 month ago by micamous3)
THANK YOU!!
I think ppl try to read into things way too hard
why not attack these really dangerous organizations?
instead here they are attacking a company that makes
KIDS MOVIES?!
p.s disney land is awesome
Array ( 1 month ago by micamous3)
SERIOUSLY!!
I so agree with you.
It's almost like a person or two is pissed cuz they didn't find their prince
Forget Pocahontas, ... ( 4 weeks ago by usernamesarehard)
Forget Pocahontas, that teapot was getting me HOT!
In all seriousness though, Walt Disney was a 33rd Degree Freemason Satan-Worshipping peice of shit no different than all the other ruthless underhanded business tycoons and banksters running the world.
See if you spot the child-sacrificing Nathan Rothschild in Pinocchio.
money makes the ... ( 4 weeks ago by kaibaman66)
money makes the world go round... what can i say?
simese cats?! What ... ( 3 weeks ago by ZehEmuQueen)
simese cats?! What bout Mulan lady?! XD This is SOOO over-looked. It's Disney, it's fairytales. Dumb bored broke ass people >>
Someone should sue ... ( 3 weeks ago by metelgirlrobo)
Someone should sue Disney for making every girl believe they have a prince.
where can i get ... ( 3 weeks ago by YourOasis97)
where can i get that sort of info on walt disney?
you obviously then ... ( 3 weeks ago by YourOasis97)
you obviously then didnt get the underlying meaning of this.
well it ruined me, ... ( 3 weeks ago by YourOasis97)
well it ruined me, thinking i have a prince charming just waiting for me. im starting a petition!
thank you! someone ... ( 3 weeks ago by YourOasis97)
thank you! someone got the plot. :)
they may not be ... ( 2 weeks ago by HoloMatter)
they may not be blatently vulgar or violent but some Disney films are increadably 2-dimensional and stupid and exist only to make products of the movies in question. I mean look at the latest Disney films and programming out at the moment, High School musical, Hannah montanna, they are all hackneyed and stupid. Is that how we want children to picture themselves, as a resource to be exploited?
Yes, especially the ... ( 2 weeks ago by zahara114)
Yes, especially the new disney movie productions makes me sick. I mean, almost every kid loves hannah monatana and High school Musical. They live in a dream world, which doesn't exist, and they don't want to go out of it. (even my niece sings every song of highschool mus., :(
yeeeeah i dont ... ( 1 day ago by blueyes6474)
yeeeeah i dont think the hidden message in beauty and the beast is to accept being abused because really your only the victim of someone who's rage and violence is actually the result of them having trouble showing the beaty within, i remember when i was younger thinking i liked bell she seemed nice and the clock and candle stick were funny,thats about all my 5 year old mind could come up with and by the time we are old enough to notice the beast is a jerk we have learned all about abuse



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